Email can have a very important part to play in a company’s marketing efforts, though with conventional models you can sometimes wonder if the juice is worth the squeeze. Creating, sending, customising and tracking can often be a bit of a task. This is where the excellent MailChimp steps up to the plate.
MailChimp is the next step in email marketing and provides a simple and effective manner in which to send out emails to your email list, while makes the process of sharing via social media, integration and tracking all the easier.
The Perfect Place to Start
It’s also the perfect place to design a campaign and allows you the templates and software to design great, very attractive newsletters. The MailChimp Forever Free Plan even allows you to send a generous 12,000 emails free each month to over 2,000 subscribers and there are no contracts or credit card details required – pretty generous stuff.
Aside from being free, the great thing about MailChimp is that it’s perfect for both those who’ve never created a newsletter and those who are HTML experts alike. MailChimp provides a number of predesigned templates for those not used to designing emails, while also allow HTML design for those familiar with it.
Plenty of Options
Fortunately, everything from A/B testing to auto responders is covered by the software in a friendly, well laid out manner. It even allows you to segment mail lists by date, location, purchase activity and other criteria. MailChimp is also extremely social media friendly and you can simply add social sharing buttons to your mail as well as RSS.
How many of us read our email on mobile devices these days. MailChimp covers this and allows optimisation for email on smartphones and tablets to improve the levels of readability. It also allows users to manage their campaigns on the move with its own apps. These applications facilitate viewing reports, adding subscribers and managing lists and are available for both Android and IOS and its all user friendly and very simple.
MailChimp Support
Of course, if you do run into a brick wall, as happens from time to time, you can always rely on MailChimp’s acclaimed support to help you out. From online training to contacting MailChimp’s technicians by phone there’s plenty of support out there for users of the software. MailChimp provides a number of great online guides to keep things on track. In fact, MailChimp will even show you how to make campaigns safe with local data protection laws – something of particular importance for email marketing.
Welcome to MailChimp
It’s Free
MailChimp’s Forever Free package does exactly what it says on the tin and as we’ve mentioned is free for 12,000 emails to 2,000 clients per month. There are no contracts, payment details exchanged and it’s an amazingly easy and flexible system to use. Of course, there’s plenty of room for expansion and MailChimp provides a lot of room to upgrade your account to fit in with your requirements. Pick from monthly or Pay as you Go options and just pick what suits you.
There’s probably no better software out there for anyone who wants to create an impressive free email campaign. So, why not try MailChimp’s Forever Free package – you can send a large amount of very impressive emails, it’s completely free and offers you some great additional software– what have you to lose?
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